A change on Company's logo can have a great effect on their products.I think the logo of a company projects the company's image; that is the what the company is based upon.There are many reasons for designing or updating an old logo.I prefer the new Starbucks logo than the old ones.
As said by Mr.Schultz, that the new mermaid mark " embraces and respect our heritage". The world keeps changing everyday , therefore companies must make efforts to improve there products and make sure they keep their logo updated and familiar. .
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